GDPR, as in Good Drills Performed Regularly, should be in place in all areas of life not just business. The committed and repeated performance of things that you know will benefit you will produce results, whether that’s;
Now I know GDPR actually means, General Data Protection Regulation and businesses need to be compliant very soon. However, GDPR compliance is just another set of Good Drills Performed Regularly!
So what does it mean for you as a business owner / entrepreneur:
A new set of Good Drills Performed Regularly!
1. A Data Audit – Take an inventory of all the data you store, noting down why you store it, the purpose, how it is stored, how long for and what action needs to take place (if any). (To help you with this I’ve included a Free Template Data Audit Spreadsheet when you subscribe to the Turner Invest mailing list from our website).
2. Improve/Add New Processes – this will include a regular data audit- every 3 or 6 months, how to report security breaches, how to fulfil data subject requests and any new processes you identify to improve the security of your data (from your Data Audit).
And to do this, Appoint a Data Officer – although not necessary for smaller companies it is good practice nonetheless to have someone appointed and responsible for the data within your company. Ultimately, you as the business owner are responsible, but by leveraging a team member to take on this role you can focus on the higher level tasks for your business and just look at the reports produced and agree further actions to take. We have appointed one of our VAs to take on this role and they are doing a great job so far.
3. And finally, Renew Consent From Users – this involves specifically explaining to people what you intend to use their data for and getting their consent. And for you, our readers, we are only holding your data (email and name) in order to send you our monthly newsletter and opportunities we hope you will find useful. We do not share this data and your data is protected within our systems. This is a Good Drill for companies to action as your email database should be focused on quality not quantity. Buying data to increase numbers and your database actually reduces the quality of your database and you will see that reflected in the number of unsubscribes and non-opens of your emails. Focus on good, relevant content for your list, share it on your website and social media, and your list will grow with quality subscribers who want to hear what you have to say.
That sums up the intro to what GDPR means for you as a business, also check your relevant business sources for industry specific info (e.g. NLA) and register on ICO to understand more.
Thanks for reading,
Turner Invest Directors Catherine & Stephen Turner