Turner Invests Tuesday Tips - Public Speaking

Public speaking is one of the most common fears and for entrepreneurs and business owners, the opportunity to excel your business often comes with some form of public speaking (for example Catherine Turner, Director of Turner Invest, has spoken and inspired thousands of people on stage at the Entrepreneurs Bootcamp among many other stages).

Whether you are selling to a new customer, pitching to investors or selling yourself and your business at an event in front of thousands, your ability to enthusiastically and clearly communicate your message will directly influence your closing success rate. The following are a few tips to help you succeed at your next speaking opportunity.

“All speaking is public speaking whether it’s to one person or a thousand” – Roger Love

Tip 1:                Mind-Set
Going in to a speech with the right mind-set will greatly increase your chance of success as you will be confident and be able to sell yourself in the best possible way. You should: 

• Visualise yourself giving the perfect speech with the audience cheering you
• Remember that the audience have travelled to the event to listen to you and they want you to succeed. They do not want to hear a bad speech and will therefore be supporting you.
• Remember that the worst possible outcome will not be the end. You will have other chances where you will be able to take the learning from this speech to improve the next so do not panic, over-think or stress.
• Relax and enjoy it - the more you enjoy it and be yourself, the more you will connect with your audience and be successful in your speech.

Tip 2:                Plan     
You should plan your speech but not try to memorise it all word for word. Your speech needs to have interaction and feeling and a totally memorised speech will lose this. You can however memorise the very first part, this is so you know exactly what you are going to say straight away without any hesitation and then this will get you into the flow for the rest of the speech.

Tip 3:                Practice
Practice makes perfect. The more you practice your speech the more you will be comfortable presenting it. Practice the content, the message and the speed of your speech. Make sure you breathe throughout your speech, keep at a moderate pace and pause to emphasise important parts.

Overcoming the fear of public speaking and practicing will help you sell yourself and your business to realise your full potential. These have been just a few tips to help you get started.

Great learning resources are also available including the audiobook ‘Speak to Win’ by Brain Tracy and a great course that we have attended and fully recommend (to be put in touch with this course, email pa@turnerinvest.co.ukwith the subject Speaking Course Recommendation).

We hope you have found these tips useful and are able to use them to improve your business and investments. Don’t miss out on future tips - subscribe to Turner Invest newsletter and follow us on social media.

Thanks, 
Turner Invest
Empowering People to Live the Life of Their Dreams